To design a logo, except for the name of your company, it is important for our creative team to know which category of business you are in. Logo design consists not only of typography (letters), but of signs, illustrations and drawings as well, and anything in between. Graphic Designers often use the combination of signs and text or letters to transmit the message from clients to their target audience, with establishing balance between the two.
Today, logo design is a form of art in its own right, hence your logo should display your business in its best light. Graphics can also be single-letter logos, hence memorable due to their simplicity. Signs, on the other hand, are powerful and efficient communication tool which transfers not only information, but the mood and emotions as well.